I’ve been trying to wrap my brain around the quarterly numbers from Apple today. Before the press release went out, I had pulled up bookmarks of the highest predictions I could find. I still had them in my browser when I read the actual numbers. The predictions all fell short. Every. Single. One.

Siegler rounds up some of the comparisons that help put the big numbers in context, but ultimately, there’s no precedent for anything like this. Apple just posted the fourth-highest quarterly earnings ever, even accounting for inflation, and the scariest part is that there’s no good reason they couldn’t jump well past the top of the list this time next year. They’re selling just about everything they build just about as fast as they can build it. It’s… insane.